Sell yourself as a developer — creating a personal brand 🚀💼✨

The world of tech has always been extremely fast-paced, especially after the advent of AI-based tools. Now, simply being incredible at programming is no longer sufficient — to get customers for a product you have built or simply get approached for jobs, standing out as a developer is crucial!

Does creating a personal brand feel like a gigantic, insurmountable task? Don’t worry — this article will demystify the steps & help you build an image that is authentic to yourself, which will lead to recruiters lining up to hire you!

What is branding?

Branding is the art of crafting an identity of how people perceive a product. In terms of personal branding, it refers to encapsulating your skills, experiences & values and showcasing them such that makes people want to work with you, collaborate on projects, or seek your expertise.

When it comes to personal branding, authenticity is the key — your brand should be a reflection of who you are and should be consistent across various touch points on numerous platforms.